With today’s technology, it is now easier than ever to run your small business virtually. I remember reading about a company on the Inc. 500 list a couple years ago that had approximately $46 million in revenue and over 100 consultants but did not have a physical office. The three founders, who comprised the company’s executive management team, conducted interviews in Starbucks. Most of us have seen the Starbucks interview in progress. This decentralized, virtual operation helped them keep costs low and made it easier for them to recruit high-quality consultants. Since the company had no offices, the consultants could work from home when not working from a client site. The company was able to offer highly competitive salaries and benefits and was able to staff in various cities where they were awarded contracts, not just in cities where they had actual offices.
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